The idea, according to Flipboard CEO Mike McCue, is for these notes to become lively areas of discussion for people interested in the same “micro-communities.”

Other members of the magazine can then jump in with their own comments and add to the conversation. To start, Flipboard is introducing “notes,” which allow users to add original content - whether it’s photos, video embeds, links or commentary - and add it to shared magazines. But with its latest update, the company is hoping to turn its signature magazines into the types of communities you might find on Reddit or Twitter.

The service is adding new commenting and creation tools to its magazines as part of a broader “shift in emphasis towards community and conversations.”įlipboard has had commenting features for years, but it’s been fairly basic, and hasn’t been a prominent part of the service, which until now has mostly been known as a place to read and share articles rather than a destination to talk about them.

After more than a decade, Flipboard is adding a new layer of social features to its platform.

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